Discover a gem in the realm of nail artistry—Jaden, a licensed technician whose commitment to natural nail health and bespoke designs is as refreshing as it is inspiring. From stumbling upon her early fascination with Japanese gel to witnessing the evolution of her unique style, encountering this artisan’s journey is akin to finding a hidden treasure.
We’re thrilled for our readers to connect with Jaden’s story, filled with challenges, inspirations, and triumphs in the dynamic world of nail art.
Check out more of interview series featuring talented nail artists:
Nail Narratives: Bella Li’s Artistic Journey
Meet Nail Artist, Kiara, Where Creativity Flourishes, One Unique Design at a Time
Nailing Creativity in NYC with Talented Nail Artist, Narina
“Jaden, a nail artist, specializes in enhancing natural nail health and crafting bespoke nail art. With meticulous attention to detail, she brings her creative vision to life in every design. “
Can you take some time to bring our readers up to speed on you and what you do?
I’m a licensed nail technician specializing in natural nail health and bespoke nail art!
Can you share some key moments or experiences that have led you to where you are today?
What inspired you to become a nail artist?
From a young age, I always had my nails done. I first learned about Japanese gel in 2013 when Vanity Projects opened.
The possibilities were endless; I always had crazy ideas for nail art and the nail artists brought my visions to life. VP held a nail art workshop in 2018– that was my first time working with gel. I fell in love with the medium and decided I wanted to be a nail artist from that point forward.
How do you balance staying true to your artistic vision while also meeting the preferences and expectations of your clients?
That’s something I still struggle with. I tell my clients to show me non-nail inspo, because it’s easier for me to come up with something original than to copy someone else’s art. In the past, I really tried to do it all, to appeal to a wider clientele.
But these days, I’ve cultivated a more specific style. I lose out on business, but my clients really trust me and my vision.
What unique challenges and opportunities do you face as a BIPOC woman navigating the online space as a nail artist?
How do you tackle these challenges and carve out your own path in the industry?
In the past, when I was more experimental with my nails, I’ve been told they were ghetto, gaudy, ugly… I saw myself as a performance artist, telling a story of race and gender through my nails.
It’s been interesting seeing the cultural pendulum swing between criticism and praise for experimental, over the top art.
Have you ever had to pivot in your career as a nail artist? Can you share the story of a time you’ve had to pivot?
For sure. It feels like I’m constantly pivoting; that’s how you adapt to change. When the pandemic hit, I had to go from giving manicures to making press-ons. It was a lesson in time management and running a business from home.
What’s one surprising aspect of your creative process that people might not expect?
A lot of the time, I spend hours practicing a design before the client arrives. Sometimes, things get switched up at the last minute depending on the vibes, and we end up with a whole different concept.
While I do control most of the design, it ends up being more collaborative by the end. I encourage my clients to speak up about their preferences as I go along.
Can you share a story about the biggest mistake you made when you were first starting as a nail artist?
Can you tell us what lesson you learned from that?
The biggest mistake I made as a nail artist, especially in the beginning, was buying way too many things. A lot of companies will churn out products and depend on our FOMO.
And honestly, you really only need the basics. You don’t need every chrome, every glitter, every color. Color theory and creativity goes a long way, especially when you’re starting from nothing.
What is your favorite nail design to create and why?
Lately, I’ve been practicing one-stroke florals nonstop. There’s something so delicate about them. I want everyone to get a floral set from me at least once. It takes a while, but the results are always so stunning. If I’m in more of a time crunch, my go-to design is rose quartz, amethyst, or jade marble.
What is your favorite nail polish brand to use and why?
Kokoist! They’re high quality and affordable. I always get great results with them.
What is your favorite nail tool to use and why?
Erica’s Safety Sciver bit is my favorite. It’s gentle but effective for removing excess dead skin on the nail plate. Most of the time, it’s the only but I need for a clean foundation.
In your opinion, what is the biggest misconception about nail artistry?
“Nail artists make a lot of money”. They can, but you need to be really business savvy and time efficient. A lot of us are struggling and barely breaking even. I wouldn’t get into this industry if you’re only about the money. If that were the case, I would’ve given up a long time ago.
If you could spend a day swapping roles with another nail artist in the industry, who would you choose and why?
What aspects of their work or approach do you find particularly inspiring or intriguing?
Ooh, I love this question. Probably Kelly Ornstein (@kellyohstein). Her sets are incredibly dimensional and harmonious in a way I can only describe as magic. I don’t know how she does it. From the composition to the execution, she is really on top of her game.
Which Instagram accounts of other nail artists do you find most inspiring and educational?
How do these accounts contribute to your growth and development as a nail artist?
The Editorial Nail is one of my favorite accounts. She speaks a lot about the ethics and practices within the nail industry. From branding, pricing, to honoring our worth as artists and businesswomen. I have so much respect for her.
What advice would you give to someone who is just starting out in the nail art industry?
Just have fun with it. Take your time, too.
Where are you based? Are you currently accepting new clients, and if so, how can someone book with you?
Dumont, New Jersey! You can book with me via my GlossGenius link. I’m always accepting new clients and I’m very flexible.
